R

on Lubbers (1961) is HaystackCorp’s founder. He has focused on the development and operation of Real Estate Brands. After studying business, he specialized in urban planning and development, hospitality, marketing, and branding. Due to his efforts within international projects, he is part of different leading business networks. Individual leaders in the central government and corporate sector approach him, not only for his vision on Dutch business but are also really supportive of his projects.  

Within the partnership with an International operator, active in Europe and India, he built specific expertise in the hospitality business operation and the sector in general. Especially, his sharp vision (ranging from possibilities to possible bottlenecks) on the diversity of the hotel business.

Affinity and knowledge about culture, music and science are inspiring themes in his career. His passion for innovation and the result-oriented approach of his teams is the basis of unique projects that are timeless. Someone who is always looking to creating diversity, and is famous for his vision and loyalty. 

Barry is a multi-disciplinary specialist. He obtained an MBA in Healthcare Management at the Erasmus University, the highest international level as a mindfulness trainer at Radboud University Medical Centre, studied community building and leadership consciousness at the Nyenrode Academy. Barry has bachelor's in Hospitality & Leisure and Human Resource Management.

In his professional career, he has mainly focused on developing innovative concepts around leadership development, change management, and vitality. He has developed an individual, corporate & community well-being program that aims to make the environment where people live, work, learn, and recreate more vital. Cited in the report of the Balkenende Committee (future care and tourism) as an example for the connection of the strategic provincial agenda in Zeeland (a province in The Netherlands).

He is the founder of Flink Change, a high-quality change management agency in the healthcare sector. In addition, Barry has developed and implemented executive leadership programs together with Prof. Jan Moen. Barry's insights and analyzes are cited in the books of Jan Moen.

As a professional, he is particularly passionate about looking for sometimes unconventional connections. Barry broadens the field of vision, connects intentions with ambitions, and brings people and parties together. In this way he builds bridges and innovates through the path of content and inspiration to results.

Besides his position as "Director Innovation & Alliances" within the hospitality projects of HaystackCorp, Barry also has this position within the Vitality branch. He is thus a source of inspiration for and a link between people and ambitions with the aim of achieving sustainable value creation.